Why BigBear?
Strategic Marketing Consultancy

What We Do

  • Due diligence work to assist business development projects (either in-licensing or out-licensing)
  • Development of business plans to maximise the value of an asset / investment. Steps taken include:
    • Full market assessment with market research as necessary
    • Identification of key unmet clinical needs and development of Target Product Profile to inform the clinical development process
    • Determining a launch forecast and net present value of any project based on a full launch implementation plan
  • Development of core strategic elements namely: branding, strategy, positioning, messaging and pricing.
  • Interim or medium-term positions as a strategic marketing or commercial director responsible for direction of project teams or business units.
  • Market access – developing market access strategies and programmes (including budget impact models) as well as training sales forces.